Some of the recent stories
we have helped tell through design.
Employer branding booklet for VISA
Corporate brochure design, including creative conception, art direction and illustration.
Brief: To create an internal welcome booklet for all new VISA employees, explaining the benefits of what to expect in your first few days whilst working at VISA.
Sector: Corporate
Design discipline: Corporate Literature
Designed by Countrymile design director Andy Tye whilst acting head of design at Leap London.
Press campaign
designed for KRAFT
Designed using hand-drawn lettering based on a typeface over a 150 years old with supporting wording created using hot metal lettering pushed into clay tiles before being baked in a kiln.
The tiles were then hand painted and mounted into a textured wall before being photographed.
Our favourite advert ever.
Sector: Consumer
Design discipline: Advertising collateral
Awards: D&AD, Creative Circle
Brand identity for
ANA Airlines, Kids Club
Brief: To design a supporting logo for the launch of
the ANA Airlines Kids Club, incorporating the main ANA logo to introduce a fun aspect to the branding and help encourage children’s interest in Aviation.
Sector: Travel
Design discipline: Logo identity
& supporting brand collateral
Travel brochure for China Links Travel
Brief: To design, art direct and create the ultimate travel brochure to help inform, educate and guide potential travellers as to which holiday destination and daily itinerary package would suit them best. Including sourcing all of the images, copy writing, creation of maps and illustrations and overseeing the print management process.
Sector: Travel
Design discipline: Corporate Literature
Press & poster campaign for Ocado
Designed and created for Ocado, to promote online shopping and delivery to your door.
Sector: Consumer
Design discipline: Advertising collateral
Full brand identity for Banyard Finance
Brief: To design and create a full brand identity, including the development of a Brand Toolkit, supporting marketing material, business stationary suite templates and design guidance to how the brand works online.
Sector: Financial
Design discipline: Full brand Identity
How did you find the overall process of the rebranding?
We were unsure what the process would involve as we are a new business and have only experienced the output of branding at PLC and national level. We were pleasantly surprised how easy it was to discuss ideas and we felt Countrymile was particularly good at understanding expectations of our business sector.
What didn’t you like about the process?
You could say that it was not face to face which we generally like, but Countrymile made it so easy to communicate effectively by phone and internet.
What did you think of the cost?
Not having ever done this before we were unsure what to expect. No new business can afford to spend infinite sums on marketing and branding. We were very happy that Countrymile explained all costs upfront and these were well within our intended budget.
Did the process and project meet your expectation. EXCEEDED!
What could we have done differently?
Nothing, already recommended Countrymile on the basis of the satisfaction we feel.
Outdoor poster campaign for The Fabulous Bakin’ Boys
To support the tactical media placement of posters near food outlets selling the Fabulous Bakin’ Boys products. We designed and created a series of eye-catching posters using bold stand out colours and a funky typographic style to compliment the ‘off the wall’, headlines to help catch the eye of passers by and entice them into eating a fabulous, scrumptious Bakin’ Boys muffin.
Sector: Consumer
Design discipline: Advertising collateral
Logo identity for Smart
Technology solutions
Brief: To design a new logo to represent a new technology based management and accounting software. The logo design was based on the process and application of the software with the logo designed to look like it was constantly reconfiguring itself to mirror how the product reports real-time information.
Sector: Technology
Design discipline: Logo identity
Corporate brochure design in 4 languages
Brief: Design a new product brochure ‘on-brand’, featuring over 40 products, including the origination of each product pack shot and the design and creation of all the supporting iconography representing the product benefits, upon the completion of the English version to then produce, manage and create the brochure in 4 separate languages.
Sector: Construction
Design discipline: Corporate Literature
Logo identity for Loveurope & Partners
Brief: Advertising group Loveurope & Partners wanted to shorten their current brand name using the Acronym Leap. After selecting a contemporary and timeless typeface to represent the brand, we also chose to redesign the typographic structure of the ampersand to resemble both the letter ‘a’ and the letter & to visually form the word Leap.
Sector: Advertising
Design discipline: Logo identity
Online branding & content origination
for Painthouse
After designing and originating the Painthouse logo identity, we we’re then tasked with the online branding brief that simply said ‘Create an online world that stands out from the crowd and screams colour’.
After creating an online brand style guide, Countrymile then designed the full website and created all web assets required for the site to be built by the web development team, including the design layouts of all the brands social channels.
Finally, Countrymile organised and art-directed several photo-shoots to generate lifestyle, product and additional content imagery, providing creative retouching and final assets to the website specifications.
Sector: B2C Retail
Design discipline: Online branding & design
The client said…
“Countrymile really delivered!, but then again they always do, except this time they really pulled the rabbit out of the hat! SIMPLY MAGIC!”
OLANDO SALINA, Painthouse Marketing Director
Digital collateral produced for Lotus
A multi-digital campaign designed and created for Lotus to launch the new Elise Sport 220, including a consumer email campaign and online advertising.
Sector: Automotive
Design discipline: Digital advertising
Designed by Countrymile design director Andy Tye whilst acting head of design at Leap London.
Digital collateral
Tactical digital campaigns designed and created for The Arcadia Group to support and drive additional sales through store card memberships for Debenhams, Miss Selfridge, Topman and Dorothy Perkins.
Sector: Retail
Design discipline: Digital advertising
Designed by Countrymile design director Andy Tye whilst acting head of design at Leap London.
Press campaign for Farlow’s of Pall Mall
A tongue and cheeky press campaign, designed and created to encourage couples to get into fishing and experience a new hobby, including photography, image retouching, typographic styling and press production.
Sector: Retail
Design discipline: Advertising collateral
Only Smarties have the answer …
A fun press campaign designed and created for Rowntrees Smarties to mirror their Secret Magic Tube campaign that helps reveal answers in secret ways and gives ‘Smartie’ lovers the chance to win cool prizes. Art direction and typographic styling by Countrymile.
Sector: Consumer
Design discipline: Advertising collateral
A new day for Denim
Designed and created for TK Maxx to support their ‘New day for denim’ campaign. Design, creatve conception, art direction and typographic styling by Countrymile.
Sector: Fashion Retail
Design discipline: Advertising collateral
Financial report
Financial report design, including art direction, typography, icon design and chart origination. Working with minimal brand guidelines and original assets.
Sector: Finance
Design discipline: Corporate Literature
Designed by Countrymile design director Andy Tye whilst acting head of design at Leap London.
Painthouse industry launch event
Design of all branded event material, digital invite and supporting brand collateral for the launch of the new interiors paint brand Painthouse.